Brika

Client: Interscope Records
Date: November 20, 2016
Services: Branding / Digital

After making waves in the music industry with her covers of Justin Bieber, Shaggy, and Arctic Monkeys songs, the Cuban-Irish-Italian singer is most excited about signing with Universal Music and stepping out on her personal quest.

We were commissioned by Interscope Records for a rebrand of Brika’s visual identity and website, with the aim to expand her demographics beyond the US market.

After meeting with the artist and discussing the goal of the project, we wanted to personalize the rebrand by focusing on bringing the soft and hip personality of the artist into the project. The final design features minimal typography and color that compliments the artist’s persona. In addition, the approach allows the imagery and album artwork to stand out on its own. Unfortunately, after completion, the project is still on hold due to unexpected budget cuts.

Client: Interscope Records
Date: November 20, 2016
Services: Branding / Digital

After making waves in the music industry with her covers of Justin Bieber, Shaggy, and Arctic Monkeys songs, the Cuban-Irish-Italian singer is most excited about signing with Universal Music and stepping out on her personal quest.

We were commissioned by Interscope Records for a rebrand of Brika’s visual identity and website, with the aim to expand her demographics beyond the US market.

After meeting with the artist and discussing the goal of the project, we wanted to personalize the rebrand by focusing on bringing the soft and hip personality of the artist into the project. The final design features minimal typography and color that compliments the artist’s persona. In addition, the approach allows the imagery and album artwork to stand out on its own. Unfortunately, after completion, the project was put on hold due to unexpected budget cuts.

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Client: Interscope Records
Date: November 20, 2016
Services: Branding / Digital
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