BSERK SPORTS: Make IT Tour

Client: BSERK SPORTS
Website: bserk.com
Date: November 10, 2016
Services: Branding / Website / Print

BSERK Make IT tour is a two-weekend event that brings together industry’s top influencers and forward-thinkers to explore the relationship between fitness and entrepreneurship. The tour inspires the participants to explore new opportunities to bring their ideas to life and shape the future of the industry.

We set out to explore new ways to brand a fitness seminar. The challenge was to bring the mainstream aspect of fitness seminars (where you mostly shadow your fitness idols) and amplify it to teach them ways to market and position themselves in the ever-changing industry.

With that sentiment in mind, we designed the branding to position the tour as an immersive, premium experience for attendees. To deliver this, we focused on the idea of ‘exploration’ and ‘idols’, linking the tour’s landscape with a bold and eye-catching logotype and artwork.

Client: BSERK SPORTS
Website: bserk.com
Date: November 10, 2016
Services: Branding / Website / Print

BSERK Make IT tour is a two-weekend event that brings together industry’s top influencers and forward-thinkers to explore the relationship between fitness and entrepreneurship. The tour inspires the participants to explore new opportunities to bring their ideas to life and shape the future of the industry.

We set out to explore new ways to brand a fitness seminar. The challenge was to bring the mainstream aspect of fitness seminars (where you mostly shadow your fitness idols) and amplify it to teach them ways to market and position themselves in the ever-changing industry.

With that sentiment in mind, we designed the branding to position the tour as an immersive, premium experience for attendees. To deliver this, we focused on the idea of ‘exploration’ and ‘idols’, linking the tour’s landscape with a bold and eye-catching logotype and artwork.

01_Make_IT_logo
03Make_IT_cities
03Make_IT_trace
04MakeIT_catagories
05MakeIT_website_preview
06MakeIT_mobile
07MakeIT_wall_poster
08MakeIT_metro_station
09MakeIT_crowd
09MakeIT_event_stage
10MakeIT_challenge_desktop
10AMakeIT_challenge
10BMakeIT_challenge
11MakeIT_Merch
12MakeIT_shoot_bts
Client: BSERK SPORTS
Website: bserk.com
Date: November 10, 2016
Services: Branding / Website / Print
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